Slanket responding to snuggie s market entry

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Slanket: Responding to Snuggies Market Entry Case Solution

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Slanket vs Snuggie

challenging U.S. Customs and Border Protection’s (“Customs”) liquidation of the subject import, a polyester fleece knit article referred to as a “Snuggie®,” under subheading ALLSTAR MARKETING GROUP, LLC, Plaintiff, v.


Slanket : responding to Snuggie's market entry

There is no genuine issue of material fact regarding the properties of the subject import that would preclude summary judgment. The sole issue before the court is whether, as a matter of law, the Snuggie. SLANKET: RESPONDING TO SNUGGIE’S MARKET ENTRY Even though Slanket counts with a much smaller promotional budget, it is clear that the company wants to position itself as a better quality sleeved blanket following a long-term strategy that will overcome fads and imitators.

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Slanket responding to snuggie s market entry
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